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ESOMAR 28 - Code to internet research

The rapid growth of the Internet has opened dramatic new opportunities for collecting and disseminating research information worldwide.

ESOMAR, the global organization for enabling better research into markets, consumers and societies, has introduced guidance and uniform quality standards to secure that internet based market and opinion research is used effectively and responsibly for market and opinion research purposes. To help market research professionals compare and evaluate quality standards of market research agencies conducting internet based market and opinion research, ESOMAR has introduced a Code to internet research covering 28 fundamental issues and questions.


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